Michaël Deheneffe
Why some customers are more `King’ than others
Customer loyalty is still very much the holy grail for most commercial organisations. Surprisingly, in these data-driven days, many companies – over 50 %...
You are in great danger…if you think managing customer relations is just about a...
I’m still surprised to regularly meet decision makers that confuse the implementation of a CRM tool with a customer strategy. Don’t get me wrong....
Agile marketing is all about smart technologies
Agile marketing gets talked about a lot these days. A lot of people seem to think that it is just about being fast and...
A digital ecosystem, not a potpourri of data and applications
You must have noticed how everything around us is growing into a network. Or should I say, everything is becoming a network AGAIN. Because...
MO’R STORES, or how retail shops can thrive in the era of mobility
Showrooming. It is one of the leading causes of retailers’ nightmares. It’s what has them waking up screaming in the middle of the night....