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Michaël Deheneffe

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Michaël Deheneffe is CRM Consulting Director at Business & Decision. Though well-versed in all data analytics related matters, he is most passionate about what happens at the intersection between IT and marketing. With more than 13 years of experience in consulting and project management in Digital Transformation, he knows exactly how data can improve and guide the customer journey. Find out more about his company at www.businessdecision.be.
Customer

Why some customers are more `King’ than others

Customer loyalty is still very much the holy grail for most commercial organisations. Surprisingly, in these data-driven days, many companies – over 50 %...
Customer

You are in great danger…if you think managing customer relations is just about a...

I’m still surprised to regularly meet decision makers that confuse the implementation of a CRM tool with a customer strategy. Don’t get me wrong....
Customer

Agile marketing is all about smart technologies

Agile marketing gets talked about a lot these days. A lot of people seem to think that it is just about being fast and...
Customer

A digital ecosystem, not a potpourri of data and applications

You must have noticed how everything around us is growing into a network. Or should I say, everything is becoming a network AGAIN. Because...
Customer

MO’R STORES, or how retail shops can thrive in the era of mobility

Showrooming. It is one of the leading causes of retailers’ nightmares. It’s what has them waking up screaming in the middle of the night....

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